Viewers of the Persona diptychs take a voyeuristic delight in not only glimpsing the items usually tucked away in bags and pockets, but in identifying with strangers by relating to the tokens they carry with them.
Strong portrait photography combined with meticulous arrangement of objects neatly covers 2 disciplines that someone working in UX has to deal with: personas, and information architecture. For now, let's just talk about personas.
Personas are composite characters created to personify a specific segment of users. Why? Well, it creates empathy for the specific user and avoids self-referential design. The focus is then on accomplishing specific goals that allows the product to satisfy many people with that goal, whether or not they match a specific market segment.
via Jason Travis
