Rory Sutherland's thoughts and observations

Fantastic animation by Animade which visualises some of Rory Sutherland's (Vice Chairman, OgilvyGroup UK) thoughts and observations. He talks about the ways people's patience is managed when having to wait for a service - it has been found that the inclusion of a timer will greatly reduce a person's frustration if they know exactly how long they have to wait.

SimCity

This gameplay video for the new SimCity game has gotten me really excited. As a big fan of the initial series, this video shows how much cooler the simulation of running a city can look with the added layer of sick graphics over the top of a realistic gameplay model.

Ultimately you can do whatever you want, focus on growing your population, increasing wealth or even build a city that looks like your hometown. Whatever your motivation, you have to the power to experiment with a number of different strategies.

How you choose to play will influence your city, the neighbouring cities and the lives of all the Sims across the region.


Digital library in Bucharest metro station

This is an idea that has been seen on the Bucharest metro - as you wait for your train use your mobile to scan a book from the bookcase printed on the walls and then you'll have something to read on your journey. Fantastic!



via Reddit