Australian-based-but-Swedish Interactive Art Director
Fred Nerby has created this short but rather interesting video that proposes a new conceptual approach to Facebook's page layout. In terms of look and feel it does borrow quite heavily from the tiled interaction of the Nokia Lumia, and the branding does overlap a little. However, I really like the magnifying glass and overlay panel approach when viewing comments so that the user remains on the main page, and the split screen double scrolling panels is an interesting touch, but is it scalable? Also, the large profile images that look like they were taken on a modelling shoot might not be for everyone (it would be interesting to see what happens if users were encouraged to replace small avatar images with large glossy ones).
What this video really needs though is to placed in a contextual screen so that the viewer can see how this layout scales across platform (from desktop to tablet to mobile). It will be interesting to see if a Facebook spokesperson comments on this video as this new page layout and the sliding panel interaction all looks very similar to the new
MySpace which was relaunched in December 2012.
Facebook Prototype - Conceptional Approach from Fred Nerby on Vimeo.
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