The Bloomberg Terminal is an integrated computer system and service feed offering real-time financial data and trading. It has made its inventor a billionaire, and users often go for a multiscreen setup. So, it works but it is also incredibly ugly. So, why not redesign this clunky GUI?
Simplifying the interface of the terminal would not be accepted by most users because, as ethnographic studies show, they take pride on manipulating Bloomberg’s current “complex” interface. The pain inflicted by blatant UI flaws such as black background color and yellow and orange text is strangely transformed into the rewarding experience of feeling and looking like a hard-core professional.
The more painful the UI is, the more satisfied these users are.
The Bloomberg Terminal interface looks terrible, but it allows traders and other users to pretend you need to be experienced and knowledgeable to use it.
Read more via Core77
No comments:
Post a Comment