Cell Lets You See Your Own Digital Aura

Cell is a project about online identity. It began as a conversation about how people represent themselves on the Internet. "The idea of the 'digital aura’ became central to the project-a cloud of information that is associated with us, our virtual double," he says. When visitors enter a room rigged up with Cell, keywords float out of the air and attach themselves to an individual. They follow you around as you move through the area, like a virtual mirror of your reputation.

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