How to Avoid Idea Plateaus

Do you come up with an idea, spend an evening / a week / a month working on it and then let it stop, something else get in the way of finishing that idea? Human nature is to allow the brain to reward ourselves for the creation of an idea only to not follow it through because it is easier to simply come up with a new idea.

"The project plateau is littered with the carcases of dead ideas that have never happened. What do we do? We just generate a new idea. We do it again and again and again. What we continue to do is we escape this project plateau with a new idea, and instantaneously we return to this high of excitement, this willingness to execute. And this is why there are more half-written novels in the world than there are novels.” ~ Scott Belsky



Check out Scott's book, Making Ideas Happen, it draws on years of research and interviews and is an excellent guide to improving your productivity.