Urine-controlled video games installed in London bar

Visitors at the The Exhibit Bar in Balham can play one of three games every time they use a urinal. The video game has been trialled in a bar in Cambridge since mid-July and it has proved to be both popular and profitable.

One of the game’s co-founders, Gordon MacSween, was not sure how the public would react to the game initially. But as soon he saw the game on trial at a bar in Cambridge he knew he was on to something good. The game was designed to create a valuable media opportunity from the 55 seconds the average male spends while he pees just staring at a blank wall.