Pepsi Max brings you the Unbelievable.

I don't normally go for reposting advertising campaigns unless it's contextual to the post I'm writing, but this one really caught my eye.

It's a fantastic implementation of augmented reality where unbelievable visuals are played over the top of a live camera feed which is embedded in a bus stop in central London.

I love the execution and the people's reactions (whether they're actors or not), it's a great example of using AR technology for something other than experimental purposes.

If you know the agency that created this campaign, please write it in the comments below.

Virtuix's 360-degree treadmill

Virtuix have developed the Omni, an omnidirectional treadmill controller for virtual environments. Virtuix is aiming to launch a Kickstarter campaign for the Omni around the end of May or the beginning of June, and it's targeting a price of $400-600 for the device. Very cool immersive experience but as any gamer knows, the ability to crouch in a FPS is crucial..

Virtual Photo Walks

Share what you see with your camera with others in real time. Excellent evolution from taking video call technology and extending it to a virtual / augmented reality for those who can't get outside. This idea will only get better over the years as the technology improves.

Photographer John Butterill discovered a way to share his photo walks through Google+ Hangouts. Almost immediately photographers around the world began volunteering to share their view of the world with people whose mobility was limited.

Sight

Sight is an interested short film by Eran May-raz and Daniel Lazo that is set in the near future and explores a type of augmented reality that is overlaid onto everything people do. From recreation, to cooking, to social interaction, everything has levels and tips on how to be better.

Sight from Sight Systems on Vimeo.

This concept of overlaying information on your sight was also explored in this short clip by Keiichi Matsuda.




The effect on the character's eyes reminds me of "The entire history of you" episode from Charlie Brooker's 'Black Mirror" television series on Channel 4.

Augmented Reality on the iPad.

Using an iPad, Inition have created an Augmented reality platform that allows you to superimpose incredible content. From static pictures and shapes to fully animated characters.... to an entire city!! Complete 360 perspective, ridiculous detail on the zoom and content that you can customise as you watch it.

Live Augmented Reality-National Geographic

Fantastic execution of augmented reality by London-based agency, Appshaker.