Fantastic animation by Animade which visualises some of Rory Sutherland's (Vice Chairman, OgilvyGroup UK) thoughts and observations. He talks about the ways people's patience is managed when having to wait for a service - it has been found that the inclusion of a timer will greatly reduce a person's frustration if they know exactly how long they have to wait.
Showing posts with label talk. Show all posts
Showing posts with label talk. Show all posts
Advertising people on advertising
Great series of shorts on what advertising people think about advertising. 1/3 of agency workers plan on leaving this year, and these are a series of promos by Deutsch LA's talk at Cannes this year on Ending the Agency Talent Rotisserie.
What creatives think
What producers think
What account people think
What creatives think
What producers think
What account people think
How to Rank #1 on Google - By Matt Cutts
Funny mash up video of Matt Cutts giving advice on how to rank number 1 on Google search.
Acquiring and Monetizing Mobile Users
Really interesting talk by Nick Bhardwaj on Acquiring and Monetizing Mobile Users. He discusses the importance of timing when it comes to finding the correct balance between making money and establishing a solid user base.
Acquiring users and monetizing an application can be very difficult with so many companies and such little information. How does a developer find networks who are looking to build a partnership rather than make a quick buck? What is the right price point a studio should be acquiring users at?
Nick will explore key questions and stipulations gaming studios should be asking for when signing contracts with mobile ad networks, review current offerings and platforms in the space, and provide insight on how NaturalMotion has developed their own user acquisition and monetization channels.
Acquiring users and monetizing an application can be very difficult with so many companies and such little information. How does a developer find networks who are looking to build a partnership rather than make a quick buck? What is the right price point a studio should be acquiring users at?
Nick will explore key questions and stipulations gaming studios should be asking for when signing contracts with mobile ad networks, review current offerings and platforms in the space, and provide insight on how NaturalMotion has developed their own user acquisition and monetization channels.
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