Really interesting talk by Nick Bhardwaj on Acquiring and Monetizing Mobile Users. He discusses the importance of timing when it comes to finding the correct balance between making money and establishing a solid user base.
Acquiring users and monetizing an application can be very difficult with so many companies and such little information. How does a developer find networks who are looking to build a partnership rather than make a quick buck? What is the right price point a studio should be acquiring users at?
Nick will explore key questions and stipulations gaming studios should be asking for when signing contracts with mobile ad networks, review current offerings and platforms in the space, and provide insight on how NaturalMotion has developed their own user acquisition and monetization channels.
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