I don't normally go for reposting advertising campaigns unless it's contextual to the post I'm writing, but this one really caught my eye.
It's a fantastic implementation of augmented reality where unbelievable visuals are played over the top of a live camera feed which is embedded in a bus stop in central London.
I love the execution and the people's reactions (whether they're actors or not), it's a great example of using AR technology for something other than experimental purposes.
If you know the agency that created this campaign, please write it in the comments below.
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