Google Analytics has produced a trio of excellent videos to help E-commerce sites improve their customer service by pointing out what not to do.
By putting the common mistakes and bad practices that online merchants make into a real life shop, the videos show how alienating bad user experience design and marketing can be for potential customers by ruining the experience of shopping online.
For instance, one of the videos highlights how frustrating it can be to check out online when there are too many security measures and hidden costs for customers to get through.
via Google Analytics
No comments:
Post a Comment