How do you enhance the driving experience of a popular car brand in a highly competitive market? By considering an often overlooked but integral element of the user experience, the sound design of the product.
At BMW it has become such an exact science that 14 sound artists work on creating sounds that are functional and yet pleasent to the ear.
As one of the sound artists says, "a car needs the right soundtrack for maximum driving pleasure" and he's got a point - not only do the sounds a car makes need to be of a high quality, but also the unwanted sounds need to be removed. I've often thought this after stepping out of a nice car and enjoying the clunk of the door closing - automotive sound design is very similar to user experience design for the web in the sense that if it's done right then it's pleasantly ambient.
No comments:
Post a Comment